Opening Out East: New Kids in Town

Memorial Day is an interesting time of year.


et’s say you are a magazine with a website that from time to time publishes news of goings-on going on in Montauk, and it’s Memorial Day Weekend. You tend to get emails from brands declaring things like “Gucci Comes East for the Summer” and you ask them what exactly Gucci will be doing and where they will be doing it and you are assured that they will be doing something somewhere. We can only hope that the something they will be doing involves Surfbort and its singer Dani Miller, who is the new be-fanged face of Gucci.

That’s what the jazz cabbage’ll do.

Our email correspondence with Gucci was nearly as puzzling as the above video, and while we might not know very much about the coming East End Gucci pop-up (but they promise to tell us as soon as they know and as soon as we know we’ll tell you like we promised them) here are some things opening this summer in Montauk we do have details on. (And check the update below.)

Here’s what’s opening in Montauk this Summer

Showfish at Gurney’s Star Island Resort & Marina
Chef Jeremy Blustein helms the kitchen, coming back home to Montauk after a celebrated stint at Almond in Bridgehampton. The restaurant with its yacht-slip adjacent fine-dining option is the flagship eatery of the newly renovated and rechristened Gurney’s Star Island after a $13-million facelift.
Opens Memorial Day Weekend.

Coffee + Flowers
Located outside of Cynthia Rowley is the creation of the team of Claire Chan, who owns The Elk and Willaimsburg’s Bar Beau, and Kelsie Hayes, founder of POPUPFLORIST, and yeah, it’s got coffee and flowers obviously. Offerings stretch to matcha, kombucha and plants, as well as hats, sweatshirts, beach bags and candles but all that just would have made the name unmanageable.
Opens Memorial Day Weekend.

Coche Comedor
The folks from La Fondita (which we are quite fond of) opening a restaurant showcasing cuisine from various Mexican states? It’s got a raw bar for seafood (covering the coastal states) and margaritas and cold beer? This is where we will be taking our meals from now on. And working. And living. Gracias.

Sabah packing up and heading east.

Sabah House Amagansett
Sabah makes what is becoming an annual pilgrimage, packing up in the City and coming out east for the summer, and bringing with it soft comfy Sabah and Babas (those are comfy and stylish leather slip-ons—some of them shearling-lined—that originated in Turkey, if you are not in the know), as well as weekend backgammon and live music, evening socials with Sabah Palomas and a beach shop curated with Sabah’s summer essentials.
Opens Memorial Day Weekend.

The Sanctuary
The Surf Lodge moves closer to town with this wellness center from Jaime Cardoso and Wellness Director Marisa Hochberg, offering classes that will reverse the effects of a night of too much fun at The Surf Lodge.
Opens Memorial Day Weekend.

Quincy Davis’s curated Montauk pop-up popped back up the Thursday before Memorial Day and is there for the duration, where Pat’s better half will offer good vibes, clothing, hats, beauty items, swimwear and whatever else passes curatorial muster we suppose.
Opens Memorial Day Weekend.

Melet Mercantile’s Montauk Outpost is having a Gucci get-down.

Gucci x Melet Mercantile 
Out there between Raschmeyer’s and Navy Beach you’ll find Melet Mercantile’s Montauk Outpost filled with beachwear, vintage finds, your heavier-to-lift-type books, vinyl, nautical ephemera and now Gucci. For three weeks, beginning July 3, according to Gucci, “The space will feature a highly-curated selection of Gucci merchandise with a focus on the Towards Summer collection, as well as a range of vintage goods from Bob (Melet)’s personal collection.” On the weekends you can also find snacks from John’s Drive-In and Morty’s Oyster Stand.
Opens July 3–July 28, 11am – 6pm daily.

Wyld Blue
Wyld Blue, a new boutique in Montauk bills itself as “a curated edit of a well-traveled lifestyle.” That lifestyle seems to have resulted in a surplus of vintage clothing and housewares, which you can now purchase.

Tulerie Share House at MBH
Tulerie is a service that lets the fashionable share their costs with the less fashionable so they can be less unfashionable for a price. They’re setting up nightly fashion rentals at The Shop at The Montauk Beach House where clothes can be borrowed. We see what they did there.
Opens Memorial Day Weekend.

Lost and Found Beach Shack
Ever heard of a chic seaside hotel partnering with a beach-y fashion label to open a summer pop-up shop on its premises? Nah, us neither. This one sees Solé East paired with Lost & Found by J Friedman.
Opens Memorial Day Weekend.