About Whalebone


Whalebone is an authentic, positive lifestyle brand that feels like a friend. One who was born and raised on the East End and who seeks out good things and the good in things everywhere. Our mission is to explore, uncover and celebrate like-minded people and places that exude the positivity and authenticity found at home on the East End.


Simply put, we hate the term lifestyle brand, but until we come up with a better term, we are stuck with it. At Whalebone, we provide authenticity, access, and accreditation—all with a little wink. We’re not just a media company or an apparel brand, we’re a hybrid that you hang out with, read, follow, walk in to and wear out. Whether it’s our Friday morning newsletter, our award-winning print publication, our badass social feed, wearing the softest goods east of the Mississippi, or our legendary events, we always aim to supply our audience and partners with an overwhelmingly positive experience.

This seems like a nice place to show some visual confirmation…

(waiting on unprotected Vimeo Link)

So, want to get in touch? Shoot a note anytime to hello@whalebonemag.com, or if you’re Bill Murray, please call 631.668.2772 and hit 1. We’d like to talk.

In Montauk? Swing by the shop at 65 Tuthill Road for the apparel goods, or 478 West Lake for the media office.

In the city? Check us out at the Gansevoort Market, and stay tuned for a pretty exciting project we have going on for the whole crew this fall.