Roark Revival is catching fire. Prior to last year, it seemed that the brand’s name was little more than a highly-appraised secret spoken by East Coasters that had—by some form of social media or luck—been made aware of the low-key brand + its offerings. But that’s changing. With a mission statement as mysterious as it is authentic, a team of enlightened journeymen and some of the raddest travel-inspired apparel we’ve ever set eyes on, Roark is doing things well, and more importantly, staying true to their vision from the get-go.
We dropped a line to Roark’s Director of Marketing, Brandy Faber, to get a better idea of where the brand comes from, where its going, and more. You’re gonna like the things you read. Tune in below.
First off…is Roark a person, a brand, or both? Does it matter?
Much like Jesus or “The Dude,” Roark is both a person and a brand. As the central figure to the Revival, it does matter.
My neighbor is a male stripper that hones his craft in our shared front yard each morning. It is unsightly, and I’ve been trying to introduce him to some of your wovens and t-shirts in an effort to get him to cover up. Can you recommend one item from your website that might assist me on this mission?
Much like Roark, your neighbor sounds like a free spirit who carves his own path in life and shouldn’t be encouraged to conform. But for argument’s sake, I’d suggest at least a pair of shorts—if you are worried about the visuals. The Transit Travel Shorts and a Well Worn T-Shirt would both be good options to please you both.
This one isn’t a question. Just wanted to say that we really like Roark team rider Nate Zoller and his written/photographic offerings. Wsup Nate!
Roark really loves Nate as well, he was the first athlete to join the Revival. We might add that some of his work would be a nice compliment to your publication.
Don’t turn just keep going. ? ?: @_taylorcurran
A video posted by Nate Zoller (@natezoller) on
You guys have always had a rad and unique setup at the trade shows we’ve attended. Who’s responsible for conceiving the blueprints/bringing it to life?
Everything we do is a direct reflection of Roark’s travels with our mission to share those Artifacts of Adventure with everyone and encourage them to go places they don’t think possible.
Admit something that you’ve never admitted to anyone before.
Roark has many secrets that cannot be revealed from an international relations standpoint.
What’s the rest of your 2016 looking like? Can you give us the first and last letter of the next country or region you guys plan on traveling to next? We won’t tell anyone.
The rest of 2016 is looking outstanding. Roark’s next journey after Vietnam takes place by boat to the region with the starting and ending letters of CA.
You can have one A-list musician, B-list comedian, or C-list presidential candidate visit you in your dreams once per week for the rest of your life. Who are they and why?
That is a hard answer but would probably lean towards Jim Morrison, so he could take us on different shamanistic journeys and reveal some spirituality and enlightenment, much like traveling does.
Alright, last question. Most important one yet. Actually, how about you ask us a question. Ask any question you want. We have the answer.
How did you come up with the name Whalebone?
Jesse Joeckel, Founder:“My grandfather was a very accomplished waterfowl carver. He carved these duck decoys for business as well as pleasure, with minute detail down to the feather. He used certain decoys for duck hunting that he designed. He also trained retrievers to do what they do best, retrieve. One of the last dogs he trained was named Whalebone, which he gave to my parents shortly before I was born. My grandfather passed right before I began my business endeavor and I chose the name Whalebone to remind me of where I come from and the attention to detail everything you care about should have.”
For more enlightening goodness from Roark, check out their:
