How is The Flow Trip different from Whalebone Magazine?

Not much is changing in these parts. Thankfully for us it’s the same team, same dog, but just with a new name and improved look that, we feel, better aligns with our new partners at Flow.

What is Flow?

Flow has a big old important mission: oneness, with ourselves, neighbors, and nature. That mission is not exclusive to Flow, at least we hope not. We think people’s homes are a great place to start. Traditionally, renting an apartment ain’t great. When creating Flow the company realized that rent is 34% of the average person’s wallet spend, the highest share of what goes out the door. This story gets worse before it gets better, the current experience of renting an apartment tends to lack feelings of joy, community, or happiness. There seems to be a universal misunderstanding that good humans are looking for just a place to live where they feel isolated when really they want a place to have a life and not feel lonely.

That’s where the new partnership with Whalebone Magazine comes in, a well-established outlet that aligns with Flow’s mission. All that said, Flow is helping good people live a connected life in buildings and environments that make them feel good and valued, while feeling like a home. The Flow Trip is the media side of that with quality storytelling, content, and experiences that showcase what Flow is all about.

Will there still be clothing?

Jesse at Whalebone Apparel is still going strong. As you may or may not know, Whalebone originated as a clothing brand in 2010 and will continue on as Whalebone, selling the soft stuff from their new digs in the heart of Montauk. Be sure to stop by the shop at 28 S. Etna Montauk, NY 11954, and say hi to Jesse, or check out whaleboneapparel.com. The magazine is off on a new path.