The 2017 Water Issue

Photo: Morgan Maassen

Hey, thanks for clicking over. We won’t bore you with some tiresome introduction—chances are you (or a good friend) has already exchanged pleasantries with us in the water. So instead of yet another awkward, pre-session handshake in the parking lot, let’s jump straight in. Here’s why you should join us in the lineup for our upcoming 2017 Water Issue:

  1. In 2015 AND 2016, Whalebone Magazine won two national advertising awards for design for the annual Water Issue
  2. The 2017 Water Issue comes out on July 14th
  3. Special guest editor of Taylor Steele. An award-winning surf cinematographer, photographer, and all-around creative badass, Mr. Steele has been recognized in the top 100 of creatives in the world by Fast Company
  4. This issue will reach 50,000+ through the print edition, and hundreds of thousands more through social media amplification
  5. 74% of the Whalebone audience will make a purchase decision off something they saw/read through Whalebone*
  6. 63% of our audience likes a brand more when they are featured through Whalebone*
  7. Average 44+ new people per day, every day, start following @whalebonemagazine
  8. The Water Issue Release Party events will be held on July 14 and 15 in Montauk, NY with the ability for sponsorships available (at the Surf Lodge, Atlantic Terrace and around Montauk)
  9. In conjunction with this issue, Whalebone will launch their “No Plastic July” campaign to promote ocean wellness and getting local businesses and readers to become more green
  10. Whalebone Magazine is available at hand-selected locations in New York, Chicago, Vermont, Florida, Austin and California including the offices of Facebook, Harry’s Shave Brand, MTV, SoulCycle, 72andSunny, World Surf League, as well as at La Colombe, Soho House, The Bridges, Ludlow Hotel, Bowery Hotel, Saturday’s, Patagonia Bowery, Seamore’s and other fine locations around the globe
  11. Write to and put the subject line as KEVIN COSTNER to receive 10% off your placement in the Water Issue
  12. To reserve space in the Water Issue, drop us a line at

*Results from a 2017 Whalebone Readership Survey