The very first pair of jeans made for women
Jeans and a top. A woman’s unofficial uniform for when she needs something quick that looks good. A closet mainstay. There’s a company you can thank for that. You’re likely familiar with Lee®; they’ve been around for over a century—and for good reason. And that’s nothing to do with the fact that they’re a solid, trusty and quality pair of jeans—they are—but this is more to do with revolutionizing a woman’s wardrobe. If that sounds monumental, it’s because it really was. Lee® produced the first pair of jeans designed expressly for a woman’s body.
Coming out of World War II, and in line with the rising popularity of country western movies, people were changing their closets. Women were now working in more hands-on industries and seeing themselves represented in denim on the big screen. But did they want to wear men’s denim? No, they deserved something of their own that took them into account. Enter Lady Lee Riders in 1947, the very first pair tailored for women.
“Authentic Cowboy Pants, button-fly, sanforized, 8 oz. coarse weave denim.”
Soon any member of your family will be able to step out in true Western style and comfort … in real Western Lee Riders … a garment that is rugged and useful.– Lee®, 1947