No fakie.Legendary snowboarder Jeremy Jones has spent his share of time in front of the camera inspiring an entire generation of snow angels. He has starred in over 50 snowboard movies worldwide, was named 2013 National Geographic “Adventurer of the Year” and was voted “Best Big Mountain Rider of the Year” by Snowboarder Magazine 11 times. In 2007, Jeremy founded the nonprofit Protect Our Winters (POW), the leading global cause uniting the winter sports community against climate change. You could say he’s an okay guy. He and HANAH’s Joel Einhorn keep that casual understatement going.
Joel Einhorn: If you could have dinner with anyone, who would it be and what would you talk about?
Jeremy Jones: I would love to have dinner with Obama. I would get his perspective on our current political situation and get advice on how we can be most effective at fighting climate change.
JE: If you weren’t a pro snowboarder, you’d be…
JJ: A mountain guide or something that allowed me to be in the mountains every day. Or living on the coast doing something that allows me to surf every day.
JE: What scares you?
JJ: Avalanches, cornices and crevasses. All things that are somewhat out of my control and could kill me.
JE: Where’s the coolest place you’ve ever been?
JJ: I am fortunate to have been to some of the world's most beautiful places. Antarctica, Alaska, and the Himalaya stand out. But these days I have been really content hiking and camping in the Sierra. I love the simpleness of it and appreciate every season in the high country. Getting joy in simple things and places has been something I have been really working on the last few years.
The fossil fuel industry is doing everything they can to keep on our current path but change is inevitable.
JE: What is one of the most important lessons you hope to teach your kids?
JJ: To live an impassioned life and find the good in people.
JE: What is one (or more) thing you do for health or fitness every day?
JJ: I am a devout member of the Church of the Seven Day Recreationalist :). Basically, I try and recreate every day, even if it is only for a short time. I also stretch, foam roller and do simple planks every morning for 5 to 25 minutes depending on my day.
JE: Who were your heroes growing up?
JJ: President Kennedy, Gerry Lopez, Lance Mountain, Craig Kelly and Doug Coombs.
JE: You’re a leading advocate against climate change, how do you stay motivated and inspired to continue the mission?
JJ: For starters, failure is not an option so doing nothing is not an option. I have come to terms with the fact that I am going to upset climate deniers. I have facts and science on my side. The
solutions are happening faster than we imagined and they are jobs creators. The fossil fuel industry is doing everything they can to keep on our current path but change is inevitable. We just need to speed it up.