WANTED: Very Smart Performance Marketing Manager Person

Let’s keep this simple. You’re likely a person we would like to have a drink with, otherwise you wouldn’t be reading this overview on an open position within Whalebone. But are you a person we would like to have a drink with AND work with everyday? That means we’d be seeing a lot of each other. Well, maybe not a lot right now because of the you-know-what, but you know what we mean. Hey, guess what else, this role may be based anywhere. Hell yeah!! Yes, anywhere in the world. There might be a time down the road that changes but for now we’re realistic about how the world is operating. This isn’t for everyone and while we don’t take ourselves too seriously we take what we do ridiculously serious. Read the below and see if we can scare you away.

Here’s the deal

Bottom line, Whalebone is looking to add a key member of the crew who may or may not have “HOLD FAST” tattooed across their knuckles but definitely knows how to read the waves, wait for the wind and steer the ship through seas of data and has a track record of results in audience growth and direct sales. You may call yourself a performance marketer, growth hacker, sentient SEO and SEM sensei, prolific ping pong player with a proclivity for positively preposterously punishing PPC paradigms, or whatever you like—just tell us why your hand should be on the rudder.

Ping Pong World Champion: Roles & Responsibilities

  • Don’t suck.
  • Help support acquisition campaigns on offline and online channels
  • Direct and manage agencies to achieve goals and ROAS targets. Wait a second, we don’t have a big old ad agency so just manage yourself and show ROI on targets. That’d be good.
  • Manage Social Media advertising using performance goals that drive new user adoption. That’s code for, well, you should know what that’s code for. 
  • Assist in the monitoring and analyzing of reports, budgets, campaign performance, and other channel metrics.
  • TPS reports are not really a thing around here but it’d be nice to see something on channel metrics, goals, and other KPIs.
  • This kind of goes without saying but so we’re covering our asses, please use a data driven approach to manage campaigns and derive insights on strategy and performance.
  • Be in the know of moving and grooving around web analytics dashboards and key reporting tools. Know how to flip the flippers on various ad-buying pinball machines.
  • Knowing the Ps & Qs of the evolving paid social, search and display landscape is the foot in the door. But knowing how to apply Whalebone and drive performance in our style would allow the red carpet to roll out. Come on in, Sally.  
  • Performance market the shit out of some performance marketing. 

Minimum Requirements

  • Adequate swimming abilities.
  • 5+ years related experience or at least great ability to forge documents. 
  • Organized as fuck. Maybe not your own life, but professionally it will be required. 
  • Excellent communication skills, both verbal, written, and karaoke-based.
  • Available 9 a.m. – 5 p.m. EST Monday – Friday. Can work remote from anywhere but those hours would need to be punched on the clock. Hey, good news, we’re not big zoom people.  
  • Experience in developing and managing marketing budgets and strategy.
  • Knowing the Ps & Qs of the evolving paid social, search and display landscape is the foot in the door. But knowing how to apply Whalebone and drive performance in our style would allow the red carpet to roll out. Come on in, Sally.  
  • Don’t forget, no sucking.

If this sounds like you, shoot us a note with “Mark Zuckerberg” in the subject line and your resume to hello@whalebonemag.com. If you don’t mind please tell us about a brand or two that you admire because you think they are doing this digital marketing thing right.

We look forward to possibly high-fiving some day. Maybe a long ways away, but some day…