In the wake of Quiksilver declaring bankruptcy, we decided to take a look back at one of their riskiest, although raddest, investments to date: the 2011 Quiksilver Pro New York. Amongst the many uncertainties surrounding the event, the greatest one was undoubtedly whether or not Mother Nature and Long Island would cooperate to provide world-class waves for world-class surfers.
It was a complete roll of the dice, in one of the most costly cities on Earth. There were millions of dollars at play, as well an opportunity to present surfing as a sport worthy of the city’s, and perhaps more importantly, its money-holder’s attention. Press play to catch a glimpse of how the deal went down.
Note: Nearly 1/3 of this video is Josh Kerr — who didn’t even make it to the semifinals of the event.
