What’s Happening at The World’s Most Comfortable Pop-Up

Looking for something to do this holiday season that is more comfortable than your always-too-formal holiday dinner outfit?

You could get all dressed up, get a little too full, then sit on the sofa with the plastic on it and stare at your relatives. Or you could do everyone a favor and bring them to 326 Bleecker St. Now until sometime before Christmas. We don’t call it the World’s Most Comfortable Pop-Up for nothing. (Actually we call it that for several reasons, which you can read about more fully here, but the main reason is that it offers you the opportunity to swath your feet in cozy all-natural merino wool Allbirds.)

Here are some options to get you unstuck from Grandma’s sofa:

Family Night: Elf Movie Screening

Tuesday, Nov 26, 6-8 p.m. ish 

Buddy the Elf, what’s your favorite color? Head to 326 Bleecker St. to gather ‘round and watch Will Ferrell run around the city in green tights. Popcorn, hot chocolate, and the Christmas spirit. Come in costume. Or at least smiling.

“Holiday Comfort: A Cookbook” Release Event

Private Event: At capacity Wednesday, Dec 4, 6–9 p.m. 

We asked a few of our friends, like Oprah, David Chang and Vaughan from Montauk Brew Co’s Dad, to send us their favorite holiday recipes for comfort food that will make awkward family photos a bit less uncomfortable. The book is out now, just when you need it most.

Whiskey Business

Thursday, Dec 12, 5–close

Come get comfy by the fireplace while sipping on some Wild Turkey Longbranch bourbon and defrost your limbs from the arctic city streets while surrounded by the softest goods and Allbirds cozy Wool Runners. The happiest of hours.

Montauk Brew Co. Takeover

Saturday, Dec 12, 11 a.m.–close

Our pals at Montauk Brew Co will add to the general coziness with some of its own softest goods and the proper clothing for beer drinking. Also beer for beer drinking.

Jack’s Hot Toddys

Saturday, Dec 21, 11 a.m.–close 

His banana pancake recipe is confidential, but he let us in on his drink of choice. Join us all day long for Jack Johnson’s favorite hot toddys for the most comfort you’ve ever drank, and really cool people. We’re all “better together.” Sip and shop, sip and sit, sip and stay awhile. Like from 11 am till close.

A Farewell Happy Hour

Monday, Dec 23, 4 p.m.–close

Tell everyone you know. Okay, maybe not everyone, that would make the World’s Most Comfortable Pop-Up not so comfortable, and legal has advised us to set a strict limit on capacity so we can avoid any lawsuits for false advertising. Join us for the last hurrah: the last chance for limited-edition super comfy Allbirds sneakers and Whalebone merch, the comfiness, the music and the free drinks. Those are important. See you there, one last time. Please don’t cry. It’s not comfortable and legal… you know… they just asked that you don’t cry. Thanks.