A couple of thousand good humans were kind enough to take the 2022 Whalebone Community Survey.
None of them were from Wyoming or Mississippi, but we did have thousands of respondents from 48 states and 16 different countries outside the US. Turns out that maybe we’re not as popular in Wyoming and Mississippi as we thought but we’re not giving up. If you happen to live in one of these two fine states, or know someone who does, send us a line as we’d like to send them a little something from Whalebone…for free. Otherwise, here are the results from the 2022 Survey. Giddy’ up.
People love travel + experiences. Over 70% of our audience does at least.
Whalebone is trusted by our audience. 
Humans agree that quality is important above everything.
Whalebone Weird Issue 2023 (or 2024, but we’ll do it).
of Whalebone fans feel positively about brands that partner with Whalebone.
of Whalebone fans have told a friend or family member about something they’ve seen via Whalebone.
Whalebone fans have pets.
average open rate for our regular dose of delight, aptly named The Afternoon Delight.
Whalebone fans are more likely to make a purchase decision based on something they’ve seen via Whalebone.
Over half of our audience has a household income of over $100K per year. A lot of dollarenos.
84.7% of our community checks Instagram daily + 43% first heard of us through social media.
of people named Jerry Seinfeld are still jerks.
82% of Whalebone fans say that quality is the most important factor in their purchase decision from a brand.
