Cold-Pressed at the Montauk Juice Factory

Green Mama. Photo: MJF
Green Mama. Photo: MJF

You’ve probably heard about this cold-pressed juicing craze thing, and have found yourself asking — what’s the deal? First things first, we’re not talking about Juicy Juice here. Unlike that sugar-laden radioactive liquid that comes out of a Capri Sun pouch, “cold-pressed juice” refers to juice that is 100 percent raw, meaning there are no preservatives or artificial additives, the juice is never heated nor treated and it is extracted in a way that preserves up to three to five times the vital nutrients than regular, old school juicing (aka centrifugal) — allowing these action-packed nutrients to be directly absorbed into your bloodstream.

We like to get out there, live it up and be little wild and free, but at the end of the day we know it feels really good to replenish our bodies with something amazing. Whether you are looking for a nutritionally rich meal replacement, or a superfood supplement to add to your current routine, we have found juicing to be one of the most powerful (and simple) lifestyle changes you can ever make.

But how? Diagram: MJF

But how? Diagram: MJF

SIDEBOX: In the world we live in, most people are not consuming their daily recommended nine servings of vegetables and fruit. They may not even consume those “daily” servings in a week! Those of us who can’t, or won’t, eat enough raw fruits and vegetables can 100 percent benefit from cold-press juicing. It’s one small step in the right direction of taking control of your health … and one that may just accidentally lead you to other healthy steps. In fact, this may become your next best bad habit. Consider yourself warned.

The good news is there is a juice for everyone and every level. The bad news is while there are countless benefits to juicing, and it can seem overwhelming at first. That’s why we have concocted each of our juices to be purpose-built, so you know exactly what you’re drinking and why. We also came up with the Newbie Key — rating each juice by where it lies on a scale of beginner juicer (someone whose afraid of what they might taste and might be a little picky when it comes to fruits and veggies) to the pro juicer, who is ready for anything that may hit their taste buds.

Without further ado, we present to you a few of the MJF lineup superstars — designed to help you polish your daily grind and your state of mind, as well as effortlessly ease you in the life of cold-press juicing.

The heart of the lineup. Photo: MJF

The heart of the lineup. Photo: MJF 

The ‘Newbie’ Rating Key: 

Screen Shot 2015-09-17 at 4.11.57 PM
1. Juicing Newbie:
Hey whats up hello to the world of CPJ.Screen Shot 2015-09-17 at 4.12.37 PM2. Smoothie Operator:
Talking up your vitamix is your new pick up line.Screen Shot 2015-09-17 at 4.12.20 PM3. Rawesome Rock Star:
You don’t always eat raw, but when you do it, you do it well.FLip4. Clean and Mean Machine:
Swerving on that juice — you’re getting hooked on the green nectar.
Screen Shot 2015-09-17 at 4.12.44 PM5. Vigilante Vegan:
You sprout seeds in your sleep, and are currently rocking a Hell No GMO bumper sticker on your whip.

The Juices:

Beach Break. Photo: MJF

Beach Break. Photo: MJF

Beach Break:

Watermelon, Mint, Hibiscus

Purpose:

HYDRATE

Why:

Duh, you should be hydrated at all times. Just drink this.

Rating: Screen Shot 2015-09-17 at 4.11.57 PM
Liquid Sunshine Photo: MJF

Liquid Sunshine Photo: MJF

Liquid Sunshine:

Orange, Pineapple, Coconut Water, Aloe Vera, Lemon, Ginger, Turmeric Root Extract

Purpose:

GLOW

Why:

Radiant beauty starts from the inside out, and this drink is better than any bottle of fancy face cream. Pineapple helps even out skin tone and aloe helps regenerate younger looking cells, while turmeric can actually help to reverse sun damage! This antioxidant rich, anti-inflammatory citrus drink has all you need to sip your way to smoother, brighter skin.

Rating: Screen Shot 2015-09-17 at 4.12.37 PM
The Ditch. Photo: MJF

The Ditch. Photo: MJF

The Ditch:

Celery, Green Apple, Pineapple, Coconut Water, Lemon, Dandelion Root Extract, Burdock Root Extract

Purpose:

DETOX.

Why:

Had one too many? Nah, probably not — you? Never! But this is the juice for your “friend” that may have gotten after it last night. Burdock and dandelion root help flush the kidneys and liver, while coconut water naturally replenishes electrolytes. Then celery calms the jittery nervous system associated with a hangover.

Rating: Screen Shot 2015-09-17 at 4.12.20 PM
Green Mama. Photo: MJF

Green Mama. Photo: MJF

Green Mama: 

Cucumber, Spinach, Celery, Parsley, Kale, Dandelion, Swiss Chard, Liquid Chlorophyll

Purpose:

NOURISH

Why:

With no added fruit or citrus, the Mama is the real deal, and it’s loaded with plant-based power. This juice is packed with about 7-8 pounds of dank dark leafies — so drink up and fill up on phytonutrients to curb cravings, while fighting free radicals and disease. Green Mama takes care of you like a good mama should.

Rating: FLip
Dope Beet Photo: MJF

Dope Beet Photo: MJF

Dope Beet:

Beet, Pineapple, Cucumber, Parsnip, Jalapeño

Purpose:

FUEL

Why:

As you strive to achieve, maintain and sustain performance levels this is a must-have drink. Beet juice has been found to increase the level of nitrates in the blood which means less recovery time and longer stamina, while the punch of jalapeño kickstarts your metabolic rate. A tried and true favorite amongst endurance athletes or dance party diehards.

Rating: Screen Shot 2015-09-17 at 4.12.44 PM

Thirsty yet? Whether you’re ready to go full tilt and cleanse it up, or simply want to start with one juice a week, we guarantee cold pressed juicing will benefit your life in innumerable ways. You deserve to be healthy, and there’s no better time than now. You only got one life, right? So, let’s do this. Get out there and show your body some liquid love today.

Get down to Montauk Juice Factory at 12 South Etna Ave in Montauk and try some of the goodness for yourself. Also, follow @montaukjuicefactory on Instagram, Twitter and Facebook or check out www.montaukjuicefactory.com for more on their juices and tips on how to take on the cold pressed juice craze.